Drop

Startup Founders:

Let's Ditch Those 5AM Alarms

Hi, I’m Chanel and my mission is to save you time and increase your marketing team’s focus through convenient creative solutions.

Discover my pre-built Solution Packages or build your own with the Solution Builder!

Seamless Booking, Clear Costs

Book your solutions effortlessly using the configurator, with transparent costs upfront. No surprises, just streamlined efficiency.

Tailored to Startup Realities

Tailored to your unique business, 5AM LAB's solutions are crafted to tackle challenges specific to your daily work life. Sleep better knowing I’ve got your back.

Diverse Services, One Point of Contact

Access a broad spectrum of creative services in design, marketing, video, and productivity—all in one place. Communicate solely with me, whether it's my expertise or that of a trusted freelancer, simplifying your experience.

How
It Works

01
STEP 1: Choose Your Path

You get to choose between a set of ready-made solution packages or the service configurator to craft a personalized solution package.

02
STEP 2: Tailor Your Solution

No matter which path you choose, you have the flexibility to personalize your request and enjoy a transparent cost overview at all times.

03
STEP 3: Submit & Connect

Submit your request without any upfront payment and commitment.

Book an introductory call with me to discuss your needs further. We'll fine-tune your solution package to perfectly align with your unique situation and maximize project outcomes.

The Creative Partner You Wish You Had In-House

Welcome to 5AM LAB, a creative studio founded by me, Chanel (with hands-on support from my dog Adele). Drawing from my firsthand experience navigating the hurdles of startups, I've founded 5AM LAB on a mission to assist startup founders and teams in handling their marketing and design needs, allowing them to reclaim valuable time for their primary tasks (and maybe catch a few extra hours of sleep).

At the heart of 5AM LAB’s offerings lie problem-solving, adaptability, and transparent cost structures. My mission is fulfilled when, as my client, you can confidently affirm that I’ve made your daily work easier.

So, are you ready for your work life to get easier? Let's talk about your individual needs!

I best
Partner with

5AM LAB’s mission is to solve daily marketing and design challenges with creative solutions - for any business. But if your business falls into the following categories, we‘ll be an extra great fit.

Startups

Riding the fast-paced startup rollercoaster? I'm here to be your flexible, on-demand creative partner—like having an in-house resource without the personnel costs and long term commitment contracts.

Digital agencies

Navigating client projects with endless feedback loops? Let's talk! I understand the agency hustle. When projects stretch your in-house resources, 5AM LAB is your go-to.

Small businesses

Wearing all the hats, even the itchy ones? Small business life, I get it! Sometimes you need a creative partner by your side, whether for a single project or ongoing support.

Recent
works

Animated Product Video for Rasa
Rebrand for a Social Media Agency
Oatly Rebrand
LinkedIn Carousels for Yokoy
Komorebi Café - Japan-Inspired Brand Identity

What’s your challenge?

While no two challenges are identical, my four pre-built solution packages offer a solid starting point. Choose one that resonates with your objectives, then dive into personalization to align it perfectly with your distinct needs.

Creative System
from
CHF 1’440
Challenge Statement:

Our in-house marketing team lacks creative systems and templates which results in a lack of efficiency and focus.

Scope:
Design templates
Design library
Design guidelines
Brand assets
Design Subscription
from
CHF 1'500
Challenge Statement:

We have irregular demands in different areas such as social media creation, graphic design and advertising design that can’t be covered by internal resources.

Scope:
Unlimited design requests, cancel anytime
Request assets for various needs
Social media creatives
Presentation design
Print design
Marketing & event collaterals
Brand Accelerator
from
CHF 1’700
Challenge Statement:

We struggle with setting ourselves apart from our competitors because we’re missing a strong brand identity that puts us on the map.

Scope:
Brand identity package
Brand guidelines
Iconography
Brand stationery
Brand stationery
Brand goodies
Content Recycling
from
CHF 650
Challenge Statement:

We lack the resources to fully maximize the potential of our visual and textual content and adapt it for all our communication channels.

Let’s talk about your individual needs.
This package can include:
Social media posts
Blog visuals
Newsletter content
Video snippets
One pagers / cheatsheets
Podcast snippets
All prices are starting prices and estimates

Build your
own solution

Craft your personalized solution package effortlessly by selecting from a spectrum of offerings that precisely match your unique need.

All solutions
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Social Media Posts / Ads
Social Media
Design
Social Media Templates
Social Media
Design
Design Templates
Design
Productivity
Presentation Design
Design
Brand Guide & Design Library
Branding
Design
Productivity
Print Assets
Print
Design
Video Support
Video
Animated Product Video
Video
Animation
Design
Productivity Booster
Productivity
Design Audit
Advice
Design
Mentoring Call
Advice
Social Media Videos
Social Media
Video
Brand / Design Collaterals
Branding
Design
All prices are starting prices and estimates
Not sure what you need?

Let’s chat and find your solution

Happy
customers

I worked with Chanel on a branding project including some print material. I was impressed by the energy and passion Chanel has. Her knowledge about branding is very impressive and she managed to surprise me with an outcome that I would never have thought of and I love it! Chanel is fun to work with, reliable and exceeded my expectations by far. I can only recommend Chanel!

Online Marketing Gabriel
Ursula Gabriel, Founder

I’ve had the pleasure of working with Chanel / 5am Lab and I can say with full confidence that the experience was outstanding in every aspect. From start to finish I was amazed by her professionalism, expertise, creativity, experience, adaptability, reliability and eye for detail. Chanels sense of aesthetics is remarkable, her ability to adapt to new information is impressive and her expertise and feedback has elevated the final product to a new level. I had an extremely positive experience and would recommend her to anyone looking for design/marketing/ brand support.

Advyce & Company
Teresa Harris, Head of Marketing

Chanel stepped in at short notice for a critical client project and supported us with her versatile skills and flexibility. In moments of internal challenges, she stood by our side in an uncomplicated and professional manner. We value her creativity and pragmatism as well as her proactive communication.

Lumina Health
Tarja Zingg, Head of Lumina Health

The fast and professional realisation as well as the clear communication from Chanel made the joint project a success. We would be happy to do it again!

Rasa Technologies
Dr. Marlene Wolfgruber, Product Marketing Lead

The rebranding with Chanel was enjoyable, and her competent advice is invaluable. She skillfully guided me through the rebranding process, patiently listened to my ideas and inputs, and implemented them better than I could have wished for. I am extremely satisfied with the result and can highly recommend her services.

roam.social
Lisa Paola Weibel, Social Media Marketing Expert

Companies I've Worked with

Any questions?

Why not hire a full-time designer?

Hiring a full-time designer can cost up to CHF 90K annually, along with binding contracts and personnel expenses. The services of 5AM LAB and specifically the Design Subscription offers flexibility, allowing you to access my support as needed without paying for idle time – it's like having an in-house designer, but cost-effective.

We’re not a startup. Can we still work together?

Absolutely! While I specialize in collaborating with startups, agencies and small businesses, my services are adaptable to various business types and sizes. Let's explore how I can assist you—whether through my services or connecting you with the right expert from my network. Problem-solving is my priority, even if 5AM LAB isn't the ultimate solution.

Can the solution packages be adjusted to our needs?

Certainly! You can already personalize your solution package on the website, and during our intro call, we'll fine-tune it to fit your unique situation.

Is payment required upon request submission?

No upfront payment is needed. After our intro call, for projects above CHF 2’000, a partial upfront payment will be required upon contract agreement.

Who is behind 5AM LAB and who will work on my project?

I'm Chanel, the founder of 5AM LAB. I handle the majority of projects. If additional resources are needed, I collaborate with trusted freelancers from my network, managing all communication and admin aspects to ensure a seamless experience for you.

Animated Product Video for Rasa
Animating Rasa's New Generation of AI Assistants

One of my favorite and first projects from 2023: an animated explainer video for Rasa. Rasa, the leading open generative conversational AI platform, is shaping the future of AI assistants—pretty cool, right? When Rasa's Product Marketing Leader and a dear former colleague, approached me about this project, it was a no-brainer. I knew I wanted to be part of it. Despite a tight timeline, our collaboration was seamless, thanks to excellent communication and clear requirements. Teamwork made the dream work!

animation, video, design
Rebrand for a Social Media Agency
A fresh new look for roam.social

Lisa, the driving force behind social media agency roam.social approached me with an exciting challenge: a rebrand that echoed confidence, sweetness, and clarity. Targeting businesses in e-commerce and gastronomy, the rebrand became a personal journey for Lisa. The color palette became the heartbeat of this transformation—bold blue exuding confidence and clarity, soft pink radiating warmth, and a lime green highlight injecting freshness. The logo, a blend of a speech bubble, heart, and wandering path, encapsulates the essence of social media, love, and exploration - a reflection of roam.social’s tagline *Social Media Marketing Made with Love*. The fun stickers add a playful touch to the otherwise clean design. Icons, each adorned with a smiley, maintain a consistent theme throughout the website, fostering a welcoming and friendly digital environment. Lisa's collaborative vision and open-minded approach transformed the design process into an agile and dynamic partnership. Despite her initial clear vision, the journey pivoted organically, resulting in a rebrand that authentically mirrors the heart and soul of roam.social and of Lisa herself. The project encompassed a comprehensive overhaul, introducing new fonts, a vibrant color palette, a distinct logo, and a suite of engaging visual elements, marking a successful evolution of roam.social's visual identity.

branding, design
Oatly Rebrand
What if Oatly was a luxury brand?

Ever wondered how Oatly would rock a touch of luxury? Wonder no more. This fictional project takes Oatly into posh territory, where sophistication meets oat milk. Picture a crowd who adores top-notch stuff in everything they do. The logo's the star, mixing a fancy font with a sprinkle of oat grain and the letter 'O' for good measure. Packaging? It's all about that clean, artsy vibe – no excess words, just minimalist cool. Look closely and you'll spot a hand-drawn kitchen, giving you a peek into the life of the luxury lovers who'd sip this. To get here, I went through logo drafts till the 'aha' moment hit. The packaging? I flipped the script, keeping it sleek. And because reading's cool, a snappy blurb about this luxury oat milk is on there too. The result? Four logo variations and a whole packaging redesign that whispers 'fancy' in every sip.

branding, design
LinkedIn Carousels for Yokoy
Reimagining Content into Engaging LinkedIn Carousels for Yokoy

In the digital landscape, capturing attention requires innovation. For Yokoy, the challenge was to reimagine existing content—blogs, surveys, and white papers—into captivating LinkedIn visuals. The intended audience encompassed prospects, finance professionals, business travelers, and clients, thereby necessitating a strategic approach. Drawing inspiration from Yokoy's diverse LinkedIn following, composed of finance professionals, fintech enthusiasts, and startup stakeholders, the concept emerged. The objective was to create a seamless flow within each carousel set, consisting of 5 to 11 slides. The design process involved curating essential content elements for a swipeable format and integrating supporting graphic elements while maintaining Yokoy's brand identity. The outcome encompassed six distinct carousel sets, each showcasing a cohesive identity design and strategically guiding viewer interaction.

design, social-media
Komorebi Café - Japan-Inspired Brand Identity
A passion project combining two of my favorite things: Japan & Coffee

Step into the world of Komorebi Café, a haven where modern Japanese culture meets delectable cuisine. In this ficitional project, I sculpted a visual identity that harmonizes tradition and relaxation. Introducing an ensemble of logos, each a manifestation of versatility, I ensured seamless adaptation across mediums. The heart of this identity thrives in its adaptable typeface, a canvas for Japanese nuances that speak the language of Japanese cuisine and modern art. Guided by the spirit of exploration, I embarked on a journey of typeface experimentation, seeking harmony with the brand's essence. The culmination was a dynamic combination of steam and noodles, etching the café's soul into a unified logomark. This logomark now stands as a symbol of Komorebi Café's ethos - where warmth and taste entwine. The crowning achievement: a vibrant ensemble of 6 distinct logos, accompanied by captivating patterns, painting a story that resonates with enthusiasts of Japanese culture, cuisine, and beyond.

branding, design
Back
Let’s craft your creative solution
Step 1 of 3
Book a Call
Creative System
Start
CHF
1440
Scope:
  • Design templates: A selection of design templates for e.g. social media, one pagers, newsletters
  • Design guidelines: A set of design and creative guidelines to ensure design consistency across the organization
Grow
CHF
2210
Scope:
  • All from START
  • Design library setup on your chosen tool (e.g. Figma, Adobe CC, Canva) with various components and styles serving as your design library
Scale
CHF
3250
Scope:
  • All from GROW
  • Brand assets: A comprehensive set of custom icons, graphic elements for your marketing collaterals
Design Subscription
Single order
Subscription
Start
CHF
1500
Scope:
  • up to 15 design hours
  • unlimited requests
  • unlimited revisions
  • use remaining hours next month

Grow
CHF
2500
Scope:
  • up to 25 design hours
  • unlimited requests
  • unlimited revisions
  • use remaining hours next month

Scale
CHF
3500
Scope:
  • up to 35 design hours
  • unlimited requests
  • unlimited revisions
  • use remaining hours next month

Brand Accelerator
Start
CHF
1700
Scope:
  • Logo set
  • Color system
  • Typography system
Grow
CHF
3540
Scope:
  • All from START
  • Iconography
  • Brand pattern (great for social media)
  • Brand guidelines PDF
  • Brand stationery (business cards, letterhead, postcards)
Scale
CHF
5980
Scope:
  • All from GROW
  • Social media templates
  • Brand imagery
  • Brand goodies (pens, notebooks, apparel, stickers)
Content Recycling
Single order
Subscription
Content Recycling
CHF
650
Scope:
  • Social media posts
  • Blog visuals
  • Newsletter content
  • One pager / cheatsheets
  • Video snippets
  • Podcast snippets
CHF
Scope:
CHF
Scope:
Summary
Creative System
Design templates
CHF 
3,500
What’s included:
  • Design templates: A selection of design templates for e.g. social media, one pagers, newsletters
  • Design guidelines: A set of design and creative guidelines to ensure design consistency across the organization
Add-ons:
Add services:
design-templates, presentation-design, productivity-guide
Summary
Design Subscription
Design templates
CHF 
3,500
What’s included:
  • up to 15 design hours
  • unlimited requests
  • unlimited revisions
  • use remaining hours next month

Add-ons:
Add services:
design-templates
Summary
Brand Accelerator
Design templates
CHF 
3,500
What’s included:
  • Logo set
  • Color system
  • Typography system
Add-ons:
Add services:
design-templates, presentation-design, social-media-posts-ads
Summary
Content Recycling
Design templates
CHF 
3,500
What’s included:
  • Social media posts
  • Blog visuals
  • Newsletter content
  • One pager / cheatsheets
  • Video snippets
  • Podcast snippets
Add-ons:
Add services:
design-templates, brand-design-collaterals, video-support
Summary
This is some t
Design templates
CHF 
3,500
What’s included:
Add-ons:
Contact Info
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Back
Let’s craft your creative solution
Book a Call
Social Media Posts / Ads
Single order
Subscription
Start
CHF
890
Scope:
  • 4 posts or stories
  • Source file included
Grow
CHF
1190
Scope:
  • 8 posts or stories
  • Incl. 1 carousel post
  • Source file included
Scale
CHF
2450
Scope:
  • 12 posts or stories
  • Incl. 2 carousel posts
  • Incl. 1 animated post
Social Media Templates
Start
CHF
650
Scope:
  • IG Story highlights
  • 3 post templates

Grow
CHF
820
Scope:
  • Story highlights
  • 3 post templates
  • 1 story template
Scale
CHF
1520
Scope:
  • Story highlights
  • 5 post templates
  • 3 story template
Design Templates
Start
CHF
450
Scope:
  • 1 template
  • 1 medium (e.g. document, print, email)
Grow
CHF
1320
Scope:
  • 3 templates
  • 2 mediums (e.g. document, print, email)

Scale
CHF
2250
Scope:
  • 5 templates
  • any medium (e.g. document, print, email)

Presentation Design
Start
CHF
850
Scope:
  • Redesign existing slides
  • Up to 10 slides
  • Incl. 5 master slides / layout

Grow
CHF
1470
Scope:
  • New design, content provided by you
  • Up to 15 slides
  • Incl. 10 master slides / layouts

Scale
CHF
2060
Scope:
  • New design, content provided by you
  • Up to 20 slides
  • Incl. up to 15 master slides / layouts

Brand Guide & Design Library
Start
CHF
1250
Scope:
  • Logo usage guide
  • Typography guide
  • Color guide
Grow
CHF
2450
Scope:
  • All from START
  • Brand in action (mockups)
  • Social media styleguide
Scale
CHF
3350
Scope:
  • All from GROW
  • Design library in the tool of your choice (e.g. Figma, Adobe CC or a design asset management system such as Frontify)
Print Assets
Single order
Subscription
Start
CHF
450
Scope:
  • Up to 2 pages print asset (e.g. flyer, poster, one pager, battle cards)
Grow
CHF
750
Scope:
  • Up to 6 pages print asset (e.g. leaflet)
Scale
CHF
1050
Scope:
  • Up to 10 pages print asset (e.g. brochure, white paper)
Video Support
Single order
Subscription
Hourly rate
CHF
150
Scope:
  • animated logo
  • video intro/outro
  • video templates
  • video editing (with existing footage)
  • video support (hourly rate)

CHF
Scope:
CHF
Scope:
Animated Product Video
Start
CHF
2150
Scope:
  • Max. 30 sec running time
  • Script & storyboard delivered by you
  • Graphics delivered by client
  • 3 formats incl. (square, horizontal, vertical)
  • Subtitles incl.
  • Voice over incl.
  • Music incl.
  • 2 revisions incl.
Grow
CHF
4950
Scope:
  • Max. 60 sec running time
  • Script delivered by you
  • Storyboard incl.
  • Graphics incl.
  • 3 formats incl. (square, horizontal, vertical)
  • Subtitles incl.
  • Voice over incl.
  • Music incl.
  • 2 revisions incl.
Scale
CHF
7850
Scope:
  • Max. 120 sec running time
  • Script & storyboard incl.
  • Graphics incl.
  • 3 formats incl. (square, horizontal, vertical)
  • Subtitles incl.
  • Voice over incl.
  • Music incl.
  • 2 revisions incl.
Productivity Booster
Start
CHF
470
Scope:
  • productivity guide including an overview of relevant tools across various topics with personalized advice
  • based on your unique situation
Grow
CHF
1250
Scope:
  • All from START
  • setup of 1 productivity or design workspaces (e.g. Notion, ClickUp, Trello, Figma, Miro) to increase productivity within your team
Scale
CHF
1950
Scope:
  • All from GROW
  • 1 month support
Design Audit
Design Audit
CHF
500
Scope:

Review of your current state of design in an area of your choice:

  • Social media
  • Brand design
  • Website
CHF
Scope:
CHF
Scope:
Mentoring Call
Single order
Subscription
30 min
CHF
50
Scope:

Facing a challenge or need guidance on a specific task? Whether you require advice or want to bounce ideas around, let's connect for a mentoring call and discuss:

  • Design
  • Branding
  • Social Media
  • Productivity
  • Creativity
60 min
CHF
100
Scope:

Facing a challenge or need guidance on a specific task? Whether you require advice or want to bounce ideas around, let's connect for a mentoring call and discuss:

  • Design
  • Branding
  • Social Media
  • Productivity
  • Creativity
90 min
CHF
150
Scope:

Facing a challenge or need guidance on a specific task? Whether you require advice or want to bounce ideas around, let's connect for a mentoring call and discuss:

  • Design
  • Branding
  • Social Media
  • Productivity
  • Creativity
Social Media Videos
Single order
Subscription
Start
CHF
650
Scope:
  • Up to 30 min of footage provided
  • Up to 60 sec running time
  • Color grading
Grow
CHF
870
Scope:
  • Up to 45 min of footage provided
  • Up to 60-90 sec running time
  • Color grading
  • Motion graphics
  • Subtitles
Scale
CHF
1250
Scope:
  • Up to 60 min of footage provided
  • Up to 120 sec running time
  • Motion graphics
  • Color grading
  • Subtitles
Brand / Design Collaterals
Digital Package
CHF
1610
Scope:
  • 10 icons for your website, social media & print materials
  • 3 brand patterns (ideal as backgrounds for website, social media & print materials)
  • 3 branded email signatures (incl. a portrait, some text & call to action) - set up as templates
  • 5 types of branded graphs to visualize data (great for social media, website, blog)
Print Package
CHF
1220
Scope:
  • Ready to print business card incl. 2 concepts & source file
  • Branded letterhead for your business correspondence (incl. source file)
  • 3 branded postcards for various occasions (e.g. thank you, birthday, holidays, promotions)
CHF
Scope:
Summary
CHF 
3’500
Add services:
All solutions
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Social Media Posts / Ads
Social Media Templates
Design Templates
Presentation Design
Brand Guide & Design Library
Print Assets
Video Support
Animated Product Video
Productivity Booster
Design Audit
Mentoring Call
Social Media Videos
Brand / Design Collaterals
Summary
CHF 
3,500
Contact Info
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Design
Video
Animation
Advice
Print
Social Media
Branding
Productivity
Design
Video
Animation
Advice
Print
Social Media
Branding
Productivity
Video support

Flexible support for your video needs e.g., video intro/outro, animated logo, or video templates(billed hourly)

CHF
150
Brand / design collaterals

A comprehensive set of collaterals for your marketing activities such as icons, email signatures & letterheads

CHF
1220
Social media posts / ads

A set of static, carousel or animated posts adapted to various platforms. Also available as subscription.

CHF
890
Design templates

Templates for various areas such as documents and print assets. Templates will be delivered in the tool of your choice.

CHF
450
Presentation design

Redesign of existing slides , new slide design, including master slides / layouts

CHF
850
Productivity guide

An overview of relevant tools across various areas and personalized advice to improve creative productivity

CHF
470
Design system

Design system setup on your chosen tool (e.g. Figma, Adobe CC, Canva) to ensure design consistency across your organization

CHF
900